Try these three steps, in order:

1. In your phone’s own Bluetooth settings, forget or unpair the Loftie if it’s listed there.
2. Turn Location on, and allow the Loftie app the Location and Nearby devices permissions.
3. Open the Loftie app and pair again.

Check that Bluetooth is on and that the Loftie app is allowed to use it (Settings, then Loftie, then Bluetooth). If your Clock is listed as a connected device in your phone’s Bluetooth settings, disconnect it there, then force-quit the Loftie app, reopen it and try setup again.

Partly. Your Loftie app account (devices, alarms, routines) is managed in the app. A Loftie+ membership bought on loftie.com can also be managed from your account on loftie.com (the account icon in the upper right, or in the menu on your phone): you can cancel or change your payment method there.

Signed up inside the iPhone or Android app? Manage that membership with Apple or Google Play.