Wake up without the jolt

Say goodbye to loud, jarring, stressful mornings. The Loftie Clock wakes you in two gentle phases.

You don’t have to hate your alarm. With Loftie, you might even love it. Our two-phase alarm and custom tones match the way you naturally wake up, working with your brain instead of against it.

The two-phase alarm

Pick a tone for each phase, then play a morning.

Phase 1

Wake up

Soft, ambient sounds lull you out of sleep, then fade after 30 seconds.

then
Phase 2

Get up

A calm, continuous melody follows 3, 6 or 9 minutes later and tells you it’s time to get out of bed.

Sped up: one morning in 15 seconds

Why gentle tones work

Melodic alarm tones are shown to be more energizing and to reduce sleep inertia. Loud, jarring alarms cause stress and can trigger your fight-or-flight response.

Mas Ysa

Mas Ysa is the stage name of Thomas Arsenault. He started writing electronic music in high school in São Paulo, then studied Modern Composition at the Oberlin Conservatory of Music.

Why people love waking up to Loftie

I wake up so refreshed to the sounds of the Loftie's ultra-soothing alarms, instead of getting jolted out of bed every morning by my phone's alarm. This has had such a profound impact on my day and has left me feeling more focused and refreshed.
Nick · Loftie Clock owner
AD "Loftie is here to give us a healthier tech-life balance"
goop "The easiest way to turn your bedroom into a sanctuary"
Wirecutter "Every detail feels like it’s been refined to reinforce a state of calm”