You don’t have to hate your alarm. With Loftie, you might even love it. Our two-phase alarm and custom tones match the way you naturally wake up, working with your brain instead of against it.
The two-phase alarm
Pick a tone for each phase, then play a morning.

Wake up
Soft, ambient sounds lull you out of sleep, then fade after 30 seconds.

Get up
A calm, continuous melody follows 3, 6 or 9 minutes later and tells you it’s time to get out of bed.
Why gentle tones work
Melodic alarm tones are shown to be more energizing and to reduce sleep inertia. Loud, jarring alarms cause stress and can trigger your fight-or-flight response.
Mas Ysa
Mas Ysa is the stage name of Thomas Arsenault. He started writing electronic music in high school in São Paulo, then studied Modern Composition at the Oberlin Conservatory of Music.


Why people love waking up to Loftie
I wake up so refreshed to the sounds of the Loftie's ultra-soothing alarms, instead of getting jolted out of bed every morning by my phone's alarm. This has had such a profound impact on my day and has left me feeling more focused and refreshed.
The sounds help you peacefully drift off to sleep, and the alarm to wake you up is like a gentle kiss from an angel; no more being violently jolted awake by the typical iPhone/Android ringtones.
I especially enjoy the very first wake up sound, feel like you’re in another dimension and you’re being brought back to reality.
Loftie has changed the way I wake up. The alarm is a peaceful, helpful reminder that the morning is upon us.
The two phase alarm is genius - I usually hate waking up in the morning, but the initial "wake up" sounds are pleasant & they don't jar me out of bed
I've significantly increased the happiness I experience with my morning alarm after purchasing a Loftie. Therefore, Loftie, you're my best friend.
I also love how I can schedule my alarm just for weekdays, which means I don’t accidentally get woken up early on weekends :)
"Loftie is here to give us a healthier tech-life balance"
"The easiest way to turn your bedroom into a sanctuary"
"Every detail feels like it’s been refined to reinforce a state of calm”