black blackca blackeu blackuk
allblack
allblack
allblack
sage sageuk sageeu
sage
white whiteca whiteeu whiteuk
coffee coffeeeu
redshell redshelleu redshelluk redshellca
cherry cherryca
rust
denim denimuk
butter
powder
rosegold rosegoldeu rosegolduk rosegoldca
chrome chromeeu chromeuk chromeca
chrome chromeeu chromeuk chromeca
penny pennyeu pennyuk pennyca
pine pineuk pineeu pineca
midnightblack
personalizedblack
plum
 black white sage chrome penny rosegold midnight midnightblack cherry coffee denim pine powder plum rust butter
lavender peach
personalizedblack
personalizedblack
personalizedblack
coffee coffeeeu
coffee coffeeeu
allblack
allblack
black blackca blackeu blackuk
black blackca blackeu blackuk
white whiteca whiteeu whiteuk
white
redshell redshelleu redshelluk redshellca
general
redshell redshelleu redshelluk redshellca
redshell redshelleu redshelluk redshellca
redshell redshelleu redshelluk redshellca
redshell redshelleu redshelluk redshellca
cherry cherryca
cherry cherryca
rust
rust
denim denimuk
denim denimuk
butter
butter
powder
powder
midnightblack
midnightblack
rosegold rosegoldeu rosegolduk rosegold
rosegold rosegoldeu rosegolduk rosegoldca
penny pennyeu pennyuk pennyca
penny pennyeu pennyuk pennyca
chrome chromeeu chromeuk chromeca
chrome chromeeu chromeuk chromeca
plum
plum
pine pineuk pineeu pineca
pine pineuk pineeu pineca
pine
peach
peach
peach
peach
lavender
lavender
lavender
lavender
denim denimuk
smoke
smoke
smoke
smoke
allblack
general-uk general-eu general-ca
general
general
general
general
general
 black white sage chrome penny rosegold midnight midnightblack cherry coffee denim pine powder plum rust butter
  lavender peach
Loftie Clock
4.8
Rated 4.8 out of 5 stars
1,705 Reviews

Loftie Clock

Less screen. More dream.
$199.99
Save $0.00
Top Color:Black
1 YEAR WARRANTY FREE US SHIPPING FREE HASSLE-FREE RETURNS

The Loftie alarm clock helps you unplug from your phone, wind down, and wake up refreshed. It’s part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”

Finally, a device that makes unplugging feel easy & automatic. Designed to help you wind down, sleep deeper, and wake up refreshed.

With a dimmable display, a nightlight, and a two-phase alarm, Loftie brings thoughtful features to your bedtime and morning routines.

 

In stock
Wirecutter 2026 pick badge

• Customizable Two-Phase Alarm
• BedSignal Reminders
•. Science-Backed Sleep Sounds
•. Updatable Wellness Tracks
•. Bluetooth Speaker Compatibility
•. Adjustable Nightlight
• Red Mode
•. Sleep Timer & Blackout Mode
• Back Up Battery
• No Wifi Mode

4.8
Rated 4.8 out of 5 stars
Based on 1,705 reviews
97%would recommend these products
Slide 1 selected
1,705 reviews
  • MK
    Marcin K.
    Verified Buyer
    Reviewing
    Loftie Clock
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Great addition to my morning routine

    I absolutely love my Loftie Clock! The design is beautiful, minimalist, and looks great on my bedside table. What really sets it apart is how thoughtfully it’s designed to make waking up and winding down feel more peaceful.

    The gentle alarm sounds are such a refreshing change from traditional alarms, and I particularly appreciate the focus on creating a relaxing, screen-free bedtime routine. It’s a lovely combination of functionality, thoughtful features, and elegant design.

    It’s definitely a premium product, but one that makes a noticeable difference to the overall bedroom experience. Highly recommended for anyone looking to improve their sleep routine and make mornings a little more enjoyable!

    Loftie
    1 week ago

    Marcin, love that it's earned a spot on your bedside table, and that the screen-free wind-down is what stood out to you. Swapping a jarring alarm for something gentler can really change how a morning starts. Hope it keeps making those mornings feel a little calmer.

  • YB
    Yevgenia B.
    Verified Buyer
    Reviewing
    Loftie Clock
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Great product

    I love the design, the alaram sounds make waking up a relaxing exprience. The app is easy to use and has lots of features. Love it.

    Loftie
    2 weeks ago

    Glad the alarm sounds are making mornings feel more relaxed for you, Yevgenia. That's exactly the kind of start to the day we hoped the clock would give people. Nice to hear the app is easy to get around too, and the design is a hit.

  • AS
    Angelina S.
    Verified Buyer
    Reviewing
    Loftie Clock
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Family's favourite

    Thу clock turned into a daily ritual. In the evening it reads stories for my boys (and it does help them fall asleep way much easier - check out their personalized story maker!!!!), then it helps me to unwind (as a major workaholic) and reduce my screen time. I love that it has inbuilt meditations anв breathwork for different states of my mind hahaha and now I love sleeping with brown noise (it's soooo soothing!). Not to be dramatic, but the sleep of all the family members have improved. Oh, and there is another thing - it has a very gentle alarm (tbh I thought it would be too silent to hear, but no, it helps me wake up without a cortisol spike unlike the regular alarm or even the one on Apple Watch)

    Loftie
    3 weeks ago

    Love that the clock has become a whole-family ritual, and that it's helping you unwind after the boys are asleep. Brown noise really is a sleeper hit (pun intended). Hope the stories keep making bedtime easier, and thanks for the kind words, Angelina.

  • CG
    Carmen G.
    Verified Buyer
    Reviewing
    Loftie Clock
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Incredible!

    This has helped me finally set and stick to a sleep routine and now I wake up feeling so refreshed!

    Loftie
    3 weeks ago

    Sticking to a routine is the hardest part, so it's great to hear the clock is helping you get there, Carmen. Waking up refreshed is exactly what we hope for. Hope the good mornings keep coming!

  • BG
    Baptiste G.
    Verified Buyer
    Reviewing
    Loftie Clock
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    A genuine relaxation

    The loftie clock allowed to finally find sleep in a peaceful state of mind. Getting rid of electronic devices in my bedroom feels so comforting. I particularly appreciate the breathwork exercises and guided relaxation audios.

    Special thanks to the loftie customer service who was so responsive, efficient and benevolent in finding a solution to a defect my clock had. Was a pleasure finding real humans behind the board ! :)

    Loftie
    3 weeks ago

    Baptiste, a bedroom without any screens sounds like exactly the kind of peace we hope the clock brings, and it's great that the breathwork and guided audios are part of your wind-down. Sorry about the defect, but we're glad our support team sorted it out for you. There really are humans behind the board, and we'll pass your kind words along to them.

What is a Two-Phase Alarm, anyway?

According to science, our brains and bodies aren’t designed to be shocked awake. Our Two-Phase alarm mimics your body’s natural waking process—it wakes you up gradually, rather than jerking your brain out of sleep.

Phase 1:

Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds.

Phase 2:

Fully wakes you up 9 minutes later with energizing, melodic sounds.

Go Deeper

Yes, the Loftie Clock is powered by an included USB-C cable and power adapter. The Loftie Clock does include a rechargeable back-up battery should the power go out, but for everyday use, it should be plugged in.

Yes, the Loftie Clock is a WiFi connected device and requires a 2.4 gHz connection.

You need to use the app for the initial setup of the Loftie Clock. After that, it is entirely up to you! All the features available on the app are accessible on the Loftie Clock as well, and we encourage you to put your smartphone away in the bedroom. The app is available on both iPhone and Android devices.

Yes! As new features and content are released, your Loftie Clock will be updated to include them, all that is required by you is a simple restart.

The Loftie Clock display is adjustable, and offers a full ‘blackout mode’ that completely turns off the display, helping you maintain a completely dark sleeping space if that’s your preference.

All U.S. based customers have 30 days from delivery to return or exchange any order placed on our website for free. All parts, including accessories, must be in like-new condition and returns should be sent back in the original packaging. All holiday returns will be accepted through January 31st.

Yes! We've partnered with Truemed so you can use your pre-tax HSA/FSA dollars to purchase Loftie—and save up to 30%. At checkout, select Truemed to pay (if you're using Shop Pay, choose “Pay another way” or “More payment options” to find it). Learn more about using your HSA/FSA with Loftie →

Go To Bed Relaxed

Breathwork
Sound Baths
Meditations
Stories
White Noise
Nature Sounds
Bluetooth Speaker

“Whether it’s the night-light, the snooze button, or the sound of the alarm tones, every detail feels like it’s been refined to reinforce a state of calm.”

— Wirecutter

Newly Launched

Meet the Loftie Lamp

Wake to warm, colorful light gently traveling up the length of the lamp in a personal sunrise.

Signal bedtime with soft colors that gradually dim and descend into a calm glow.

Sleek, modern design that lights up a room whether it’s on or not.

Easily adjust the color, tone, and brightness to match your mood or mode.