Your first thirty nights, on us
Every Loftie Clock now ships with a bottle of LoftiePM, free. No melatonin, so there’s nothing to sleep off in the morning.
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Loftie Clock
The smart clock for better sleep—without the distractions.
Free Shipping
1 year warranty
30 night trial
24 hour support
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.
*US MARKET ONLY: The US All Black colorway comes with button labels for extra ease*
Meet LoftiePM
NO MELATONIN
Nothing to sleep off in the morning
WHAT’S IN IT
Magnesium, L-theanine and chamomile
BEST FOR
Racing minds, 2 a.m. wakers, anyone melatonin has left groggy
ONE BOTTLE
Free with your Clock
What's actually in it.
Three ingredients that reach sleep three different ways, at amounts that match the research.
-
250 mg
Magnesium bisglycinate
Relaxes the body
-
100 mg
L-theanine
Quiets the mind
-
100 mg
Chamomile extract 4:1
Sets the tone
100×
More melatonin in one typical gummy than your body makes on its own across an entire night.
It is a hormone that tells you what time it is. It was never a thing that calms you down, and a nervous system that will not settle is what most people actually have.
| Attribute | Melatonin | Magnesium Bisglycinate |
|---|---|---|
| What it is | A hormone your body already makes. | A mineral your body runs on and mostly does not get enough of. |
| What it does | Signals that it is night. It does not calm anything. | Calms the nervous system and lets muscle tension go. |
| The catch | Grogginess, headaches, and a rhythm you have pushed around. | None that we know of at 250 mg. It is food, essentially. |
Your body's signal to wind down.
Loftie's customizable BedSignal softly chimes and glows when it's time to begin your routine. Your cue to plug the phone in another room and let the day go.
Melt the day away.
Meditations, sound baths, sleep stories and dreamy playlists, a free library that helps you release tension. A built-in timer fades it out once you're asleep.
Light that protects your sleep.
Block blue light with Red Mode, disappear the display entirely with Blackout Mode, or keep a soft nightlight within reach. Your room, your rules.
A softer way to wake up.
A gentle chime eases you awake, then a brighter tone follows. A calm moment of you time before the day's notifications arrive. Mornings on your terms.
Works with or without WiFi.
Prefer your bedroom offline? Optional No-WiFi Mode keeps every core feature running — alarms, sounds, and nightlight — no connection required.
Helping 100,000+ people sleep worldwide
FAQs
The Loftie Clock helps you wind down and sleep deeply with calming sounds and an expansive wellness library. Its gentle, science-backed two-phase alarm wakes you naturally, so you start your day refreshed and calm
You'll need to use the app for the initial setup. After that, it is entirely up to you! All the features available on the app are accessible on the clock as well. The app is available for both iPhone and Android devices.
The Loftie Clock requires Wi-Fi for initial setup and software updates. Once the clock is updated and shows the correct time, you can enable No Wi-Fi Mode to enjoy full functionality without a Wi-Fi connection.
Yes. The Loftie Clock does have a back-up battery, but it should stay plugged in. If unplugged, the Loftie Clock's battery range lasts around 5-7 hours.
Loftie comes with a wall plug and a cloth-wrapped USB-C cable - extra subtle, no plastic-y feel.
The Loftie Clock is not a sunrise alarm. However, the night light of the clock can be set to turn on with your alarms. If you're interested in a sunrise alarm, check out the Loftie Lamp for a light based wake up.
Both the brightness and volume can be adjusted, from almost nothing to quite loud and bright.
The Clock display has complete black-out mode with no light leakage, for a completely dark sleeping space.
30-night trial
Sleep on it for a month. Don't love it? Send it back, free.
Free shipping & returns
Fast, free delivery, and free returns if it's not for you.
1-year warranty
Covered against any manufacturing defects for a full year.
Dependable backup
5-hour battery backup keeps your alarm running through outages.
- YBYevgenia B.Verified BuyerReviewingLoftie ClockI recommend this productRated 5 out of 5 stars3 days agoGreat product
I love the design, the alaram sounds make waking up a relaxing exprience. The app is easy to use and has lots of features. Love it.
Loftie2 days agoGlad the alarm sounds are making mornings feel more relaxed for you, Yevgenia. That's exactly the kind of start to the day we hoped the clock would give people. Nice to hear the app is easy to get around too, and the design is a hit.
- ASAngelina S.Verified BuyerReviewingLoftie ClockI recommend this productRated 5 out of 5 stars6 days agoFamily's favourite
Thу clock turned into a daily ritual. In the evening it reads stories for my boys (and it does help them fall asleep way much easier - check out their personalized story maker!!!!), then it helps me to unwind (as a major workaholic) and reduce my screen time. I love that it has inbuilt meditations anв breathwork for different states of my mind hahaha and now I love sleeping with brown noise (it's soooo soothing!). Not to be dramatic, but the sleep of all the family members have improved. Oh, and there is another thing - it has a very gentle alarm (tbh I thought it would be too silent to hear, but no, it helps me wake up without a cortisol spike unlike the regular alarm or even the one on Apple Watch)
Loftie6 days agoLove that the clock has become a whole-family ritual, and that it's helping you unwind after the boys are asleep. Brown noise really is a sleeper hit (pun intended). Hope the stories keep making bedtime easier, and thanks for the kind words, Angelina.
- CGCarmen G.Verified BuyerReviewingLoftie ClockI recommend this productRated 5 out of 5 stars1 week agoIncredible!
This has helped me finally set and stick to a sleep routine and now I wake up feeling so refreshed!
Loftie1 week agoSticking to a routine is the hardest part, so it's great to hear the clock is helping you get there, Carmen. Waking up refreshed is exactly what we hope for. Hope the good mornings keep coming!
- BGBaptiste G.Verified BuyerReviewingLoftie ClockI recommend this productRated 5 out of 5 stars1 week agoA genuine relaxation
The loftie clock allowed to finally find sleep in a peaceful state of mind. Getting rid of electronic devices in my bedroom feels so comforting. I particularly appreciate the breathwork exercises and guided relaxation audios.
Special thanks to the loftie customer service who was so responsive, efficient and benevolent in finding a solution to a defect my clock had. Was a pleasure finding real humans behind the board ! :)
Loftie1 week agoBaptiste, a bedroom without any screens sounds like exactly the kind of peace we hope the clock brings, and it's great that the breathwork and guided audios are part of your wind-down. Sorry about the defect, but we're glad our support team sorted it out for you. There really are humans behind the board, and we'll pass your kind words along to them.
- MGMakaela G.Verified BuyerReviewingLoftie ClockI recommend this productRated 5 out of 5 stars2 months agonever thought i would be this hype over a clock
she’s beautiful. she’s simple. she’s perfect! i am obsessed with the meditation sounds + the white noise options. i’m currently postpartum so my newborn still sleeps in a bassinet in my room, and it’s perfect for this season! i love that i can easily turn on the soft lighting for middle of the night nursing sessions, and also quickly glance over to see the time without getting my phone out and waking us both up even more.
Loftie2 months agoThe postpartum detail is so specific and sweet — I want to lead with that.
Makaela, this made our day. The middle-of-the-night nursing use case is exactly the kind of thing we think about when designing the clock, so hearing it's actually working for you in that season means a lot. Hope you and your little one are getting as much sleep as possible!
