You’re getting an hour back. Keep it.

Clocks go back on Sunday, 25 October, and evenings get dark an hour earlier. Here’s how to spend the extra hour asleep, not scrolling.

Shop the Clock
25 hrsin Sunday, 25 October. 2:00 happens twice.
3 → 2Clocks go back one hour at 3:00.
17:43Paris sunset that day, an hour earlier than the day before.
0buttons to press. Your Clock updates itself on WiFi.

An extra hour sounds easy. Your body clock disagrees.

Evenings get dark an hour earlier and mornings get lighter. Your bedtime, appetite and energy can take a few days to catch up.

The fix is simple: keep the same cues every night (light, sound and timing) so your body settles into the new time. Here’s how Loftie helps.

Four ways Loftie helps

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Bedroom at dusk with the Loftie Lamp and Clock glowing by the bed01

A bedtime that stays put

A soft light and chime tell you it’s time to wind down, at the same time every night, so the new schedule sticks.

Finger pressing the top of a Loftie Clock02

Sounds that switch you off

Meditations, sound baths, breathwork and sleep sounds, built in and free. A sleep timer fades them out.

Warm evening bedroom lit by the Loftie Lamp, Clock and a candle03

Light that says night

Red Mode and a soft nightlight keep the room dim. Blackout Mode turns the display off with one press.

Loftie Clock showing 5:28 on a white nightstand04

A gentler wake-up

A two-phase alarm: a soft chime first, then a brighter tone. A calm minute before the notifications start.

Vogue

“I fall asleep quicker because I’m no longer shoving my screen in my face before hitting the pillow.”

“Though this alarm clock looks sleek and streamlined, it’s actually quite full of bells and whistles, the sophisticated kind.”

“The two-phase alarm starts off gently to ease you awake—it’s less aggressive than the one that’s on your phone.”

New York Times Wirecutter Our Pick 2026
“The Loftie Clock can fool you into thinking you’re waking up of your own accord every morning.”
New York Times Wirecutter
Dr. Fiona Gispen, Loftie Medical Advisor
Designed with doctors
“We really thought about it in three parts and we’ve built our clock to help with all three. First is what you do before bed. Second is quality of your sleep itself. And then third the process of waking up.”
Dr. Fiona Gispen, Loftie Medical Advisor
Free shipping

Free shipping on your Clock.

30-day returns

Not for you? Send it back within 30 days.

Sounds included

Meditations and sleep sounds, no subscription.

Battery backup

Keeps time and alarms going in a power cut.

Loftie Clock $199.99

Loftie Clock

4.8
Rated 4.8 out of 5 stars
1,704 Reviews

The smart clock for better sleep—without the distractions.

$199.99
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The Loftie alarm clock helps you unplug from your phone, wind down, and wake up refreshed. It’s part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”

Finally, a device that makes unplugging feel easy & automatic. Designed to help you wind down, sleep deeper, and wake up refreshed.

With a dimmable display, a nightlight, and a two-phase alarm, Loftie brings thoughtful features to your bedtime and morning routines.

 

  • Customizable, Two-Phase Alarm
  • BedSignal Bedtime Reminders
  • Science-Backed Sleep Sounds
  • Updatable Wellness Tracks
  • Drift Proximity App Blocking
  • Bluetooth Speaker Compatibility
  • Adjustable Nightlight
  • Red Mode
  • Sleep Timer & Blackout Mode
  • 5 Hour Back Up Battery
  • No Wifi Mode
  • 6.5” W x 2.75” D x 2.75” H
  • 1.8 pounds
  • Polycarbonate shell
  • Steel top grill
  • Lithium ion battery
  • USB-C cable and power adapter
  • 2.4 GHz Wi-Fi for setup and updates (No Wi-Fi Mode after that)