You’re getting an hour back. Keep it.
Clocks go back on Sunday, 25 October, and evenings get dark an hour earlier. Here’s how to spend the extra hour asleep, not scrolling.
Shop the ClockAn extra hour sounds easy. Your body clock disagrees.
Evenings get dark an hour earlier and mornings get lighter. Your bedtime, appetite and energy can take a few days to catch up.
The fix is simple: keep the same cues every night (light, sound and timing) so your body settles into the new time. Here’s how Loftie helps.
Four ways Loftie helps
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01
A bedtime that stays put
A soft light and chime tell you it’s time to wind down, at the same time every night, so the new schedule sticks.
02
Sounds that switch you off
Meditations, sound baths, breathwork and sleep sounds, built in and free. A sleep timer fades them out.
03
Light that says night
Red Mode and a soft nightlight keep the room dim. Blackout Mode turns the display off with one press.
04
A gentler wake-up
A two-phase alarm: a soft chime first, then a brighter tone. A calm minute before the notifications start.

Put your phone to bed too.
Tap the Loftie Card to your phone and distracting apps rest until you tap again. Spend the hour you get back asleep, not scrolling.
- A free Loftie Card with your Clock
- Added to your order automatically
- No subscription

“I fall asleep quicker because I’m no longer shoving my screen in my face before hitting the pillow.”

“Though this alarm clock looks sleek and streamlined, it’s actually quite full of bells and whistles, the sophisticated kind.”

“The two-phase alarm starts off gently to ease you awake—it’s less aggressive than the one that’s on your phone.”

“The Loftie Clock can fool you into thinking you’re waking up of your own accord every morning.”New York Times Wirecutter

“We really thought about it in three parts and we’ve built our clock to help with all three. First is what you do before bed. Second is quality of your sleep itself. And then third the process of waking up.”Dr. Fiona Gispen, Loftie Medical Advisor
Free shipping on your Clock.
Not for you? Send it back within 30 days.
Meditations and sleep sounds, no subscription.
Keeps time and alarms going in a power cut.
Loftie Clock $199.99 · free Loftie Card

Loftie Clock
The smart clock for better sleep—without the distractions.
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.
*US MARKET ONLY: The US All Black colorway comes with button labels for extra ease*