Clocks go back Sun, 25 Oct · Free Loftie Card with every Clock
Free Loftie Card with every Clock

You’re getting an hour back. Keep it.

Clocks go back on Sunday, 25 October, and evenings get dark an hour earlier. Here’s how to spend the extra hour asleep, not scrolling.

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25 hrsin Sunday, 25 October. 2:00 happens twice.
3 → 2Clocks go back one hour at 3:00.
17:43Paris sunset that day, an hour earlier than the day before.
0buttons to press. Your Clock updates itself on WiFi.

An extra hour sounds easy. Your body clock disagrees.

Evenings get dark an hour earlier and mornings get lighter. Your bedtime, appetite and energy can take a few days to catch up.

The fix is simple: keep the same cues every night (light, sound and timing) so your body settles into the new time. Here’s how Loftie helps.

Four ways Loftie helps

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Bedroom at dusk with the Loftie Lamp and Clock glowing by the bed01

A bedtime that stays put

A soft light and chime tell you it’s time to wind down, at the same time every night, so the new schedule sticks.

Finger pressing the top of a Loftie Clock02

Sounds that switch you off

Meditations, sound baths, breathwork and sleep sounds, built in and free. A sleep timer fades them out.

Warm evening bedroom lit by the Loftie Lamp, Clock and a candle03

Light that says night

Red Mode and a soft nightlight keep the room dim. Blackout Mode turns the display off with one press.

Loftie Clock showing 5:28 on a white nightstand04

A gentler wake-up

A two-phase alarm: a soft chime first, then a brighter tone. A calm minute before the notifications start.

A phone tucked into a tiny bed with the Loftie Card leaning against it
Free with every Clock

Put your phone to bed too.

Tap the Loftie Card to your phone and distracting apps rest until you tap again. Spend the hour you get back asleep, not scrolling.

  • A free Loftie Card with your Clock
  • Added to your order automatically
  • No subscription
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Vogue

“I fall asleep quicker because I’m no longer shoving my screen in my face before hitting the pillow.”

“Though this alarm clock looks sleek and streamlined, it’s actually quite full of bells and whistles, the sophisticated kind.”

“The two-phase alarm starts off gently to ease you awake—it’s less aggressive than the one that’s on your phone.”

New York Times Wirecutter Our Pick 2026
“The Loftie Clock can fool you into thinking you’re waking up of your own accord every morning.”
New York Times Wirecutter
Dr. Fiona Gispen, Loftie Medical Advisor
Designed with doctors
“We really thought about it in three parts and we’ve built our clock to help with all three. First is what you do before bed. Second is quality of your sleep itself. And then third the process of waking up.”
Dr. Fiona Gispen, Loftie Medical Advisor
Free shipping

Free shipping on your Clock.

30-day returns

Not for you? Send it back within 30 days.

Sounds included

Meditations and sleep sounds, no subscription.

Battery backup

Keeps time and alarms going in a power cut.

Loftie Clock $199.99 · free Loftie Card
Free Loftie Card

Loftie Clock

4.8
Rated 4.8 out of 5 stars
1,690 Reviews

The smart clock for better sleep—without the distractions.

$199.99
Save $30.00
Classic Colors:
Limited Edition:
Loftie Clock Free Gift Included
$169.99
+ FREE Loftie Card $59.99
Free Shipping 1 Year Warranty 30 night trial 24 hour support
HSA/FSA eligible
Pay with HSA/FSA and save

Save an average of 30% when you pay with pre-tax HSA/FSA funds. No added costs.

  1. At checkout, select Truemed

    If you’re logged into Shop Pay, select “Pay another way” or “More payment options” to find Truemed.

  2. Enter card info and pay

    Pay with your HSA/FSA card, or use a personal credit or debit card and get reimbursed afterward.

Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”

Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.

*US MARKET ONLY: The US All Black colorway comes with button labels for extra ease*

 

  • Customizable, Two-Phase Alarm
  • BedSignal Bedtime Reminders
  • Science-Backed Sleep Sounds
  • Updatable Wellness Tracks
  • Bluetooth Speaker Compatibility
  • Adjustable Nightlight
  • Red Mode
  • Sleep Timer & Blackout Mode
  • 5 Hour Back Up Battery
  • No Wifi Mode
  • 6.5” W x 2.75” D x 2.75” H
  • 1.8 pounds
  • Polycarbonate shell
  • Steel top grill
  • Lithium ion battery
  • USB-C cable and power adapter
  • 2.4 GHz WiFi connection required