Restore their routine - and your peace of mind.
Loftie Clock
The smart clock for better sleep—without the distractions.
Free Shipping
1 Year Warranty
30 night trial
24 hour support
Part alarm clock, part wellness upgrade, part “how do I feel this good in the morning?”
Finally, a device that makes unplugging feel easy. Designed to help you wind down, sleep deeper, and wake up refreshed.
*US MARKET ONLY: The US All Black colorway comes with button labels for extra ease*
“I fall asleep quicker because I'm no longer shoving my screen in my face before hitting the pillow”
"Though this alarm clock looks sleek and streamlined, it's actually quite full of bells and whistles, the sophisticated kind."
"The two-phase alarm starts off gently to ease you awake—it's less aggressive than the one that's on your phone."
"The Loftie Clock can fool you into thinking you're waking up of your own accord every morning."
Screens before bed can cut kids’ sleep by 90 minutes.
Over a year, that’s 23 days of missed sleep. Leading to overtired mornings, shorter tempers, and less focus in class.
Loftie changes that. Here’s how:
1. The Bedtime Cue
Loftie’s customizable BedSignal helps kids unplug—without the battle. Set a nightly chime and glow that reminds them it’s time to start winding down.
No more endless scrolling. No more “one more video.” Just a gentle nudge into a phone-free routine.
2. Soothing Audio That Replaces TikTok
Instead of falling asleep to overstimulating short-form videos that wire their minds, Loftie offers calming content that actually helps the brain relax—like dreamy short stories, meditations, and sound baths.
3. A Softer, Saner Way to Wake Up
Loftie’s two-phase alarm starts with a soft chime before gradually growing louder—gently easing them into the day. It helps them feel in control and makes early mornings less…meltdowny.
Our Signature Two-Phase Alarm
Phase 1: Wake Up
Gently lulls you out of sleep with soft sounds, automatically fading after 30 seconds
Paradise
Serene
Fountain
Phase 2: Get Up
Fully wakes you 3, 6, or 9 minutes later with a calm, continuous melody
Dawn
Radiance
Beginning
4. Sleep Tracks That Fade Out with Them
Let them drift off to calming soundscapes—like ocean waves, white noise, or dreamy playlists.
Loftie’s built-in sleep timer fades the audio out gradually once they’ve fallen asleep, so there's no need to shut anything off or risk waking them.
5. Oh, and It’s a Bluetooth Speaker
Whether they want to listen to their favorite playlist, a bedtime audiobook, or a guided meditation from another app, it’s ready to play. Just connect and enjoy!
Built for Deep restorative rest
With No WiFi Mode, Blackout Mode, and zero EMFs, Loftie Clock supports uninterrupted, health-conscious sleep.
Even if the power goes out, a built-in backup battery keeps everything running smoothly.
Wirecutter’s Favorite Alarm Clock
New York Times’ Wirecutter has named the Loftie Clock its favorite alarm clock for five years running.
TIME Magazine also named it one of the Best Inventions of 2023.
Designed with Doctors
Dr. Fiona Gispen, Loftie Advisor
"We really thought about it in three parts and we've built our clock to help with all three. First is what you do before bed. Second is quality of your sleep itself. And then third the process of waking up."
Helping 100,000+ people sleep worldwide
Rest easy with Loftie
DEPENDABLE PERFORMANCE
With a standard plug and reliable battery backup, Loftie will operate seamlessly, even during power outages.
FREE US SHIPPING
Receive free shipping to anywhere in the US with any Loftie Clock purchase.
1 YEAR WARRANTY
Loftie’s comprehensive 1-year warranty covers any manufacturing defects within the first year of purchase.
FAQs
The Loftie Clock helps you wind down and sleep deeply with calming sounds and an expansive wellness library. Its gentle, science-backed two-phase alarm wakes you naturally, so you start your day refreshed and calm
You'll need to use the app for the initial setup. After that, it is entirely up to you! All the features available on the app are accessible on the clock as well. The app is available for both iPhone and Android devices.
The Loftie Clock requires Wi-Fi for initial setup and software updates. Once the clock is updated and shows the correct time, you can enable No Wi-Fi Mode to enjoy full functionality without a Wi-Fi connection.
Yes. The Loftie Clock does have a back-up battery, but it should stay plugged in. If unplugged, the Loftie Clock's battery range lasts around 5-7 hours.
Loftie comes with a wall plug and a cloth-wrapped USB-C cable - extra subtle, no plastic-y feel.
The Loftie Clock is not a sunrise alarm. However, the night light of the clock can be set to turn on with your alarms. If you're interested in a sunrise alarm, check out the Loftie Lamp for a light based wake up.
Both the brightness and volume can be adjusted, from almost nothing to quite loud and bright.
The Clock display has complete black-out mode with no light leakage, for a completely dark sleeping space.
