{"title":"New Products","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eJust dropped: Smart sleep tools, cozy gear, and limited-run finds — curated for calm, comfort, and rest.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"loftie-eye-mask","title":"Loftie Sleep Mask","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur sleep mask is made of synthetic silk, which doesn’t pill or fall apart when you wash it. It’s not only durable, it’s also breathable and keeps skin feeling fresh while completely blocking out disruptive light. Hidden eye cups and triangle band connection are specifically designed to alleviate pressure and fit comfortably on all head sizes.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"byloftie","offers":[{"title":"Black","offer_id":44878812840183,"sku":"SLEEP_MASK_BLACK","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":42854435979511,"sku":"SLEEP_MASK_ORANGE","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Bordeaux","offer_id":49371649671415,"sku":"SLEEP_MASK_RED","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3823\/7231\/files\/Mask.jpg?v=1762444778"},{"product_id":"night-lights","title":"Night Lights","description":"\u003cp\u003e\u003cspan\u003eScare away monsters and find the bathroom at night with Loftie Night Lights. These adorable nightlights emit a warm amber glow, mimicking the night mode on the Loftie Lamp. They’re also light sensing which means they turn on at dusk and off at dawn.  \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSay hello to effortless ambiance and goodbye to stumbling in the dark!\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Loftie","offers":[{"title":"Amber","offer_id":45178048905463,"sku":"NIGHTLIGHT","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":49013836022007,"sku":"LOFTIE-NGL-RED","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Mixed","offer_id":49590288777463,"sku":"LOFTIE-NGL-RED-AMB","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Amber CA","offer_id":50344403697911,"sku":"NIGHTLIGHT-CA","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Red CA","offer_id":50344404222199,"sku":"LOFTIE-NGL-RED-CA","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Amber EU","offer_id":50842313785591,"sku":"LOFTIE-NGL-AMB-EU","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Red EU","offer_id":50906671579383,"sku":"50906671579383","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3823\/7231\/files\/Nightlight-2_7fed30ed-162f-4056-8b84-f7924e34a957.jpg?v=1763561168"},{"product_id":"sleep-sweatshirt","title":"Sleep Sweatshirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sleep Sweatshirt is designed for ultimate comfort and relaxation. With a slightly oversized fit, this sweatshirt is perfect for lounging, unwinding after a long day, and keeping you cozy through the night. Featuring a bold embroidered \"SLEEP\" logo on the chest, it adds an unexpected statement to your casual wardrobe. Note that your sweatshirt will shrink a little bit in the wash. \u003c\/span\u003e\u003c\/p\u003e","brand":"byloftie","offers":[{"title":"Extra Small \/ Gray","offer_id":49156455792887,"sku":"SWEATSHIRT-SLEEP-XS","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Extra Small \/ Cream","offer_id":49541770051831,"sku":"SWEATSHIRT-XS-CR","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Small \/ Gray","offer_id":49156455825655,"sku":"SWEATSHIRT-SLEEP-S","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Small \/ Cream","offer_id":49541770084599,"sku":"SWEATSHIRT-S-CR","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Medium \/ Gray","offer_id":49156465000695,"sku":"SWEATSHIRT-SLEEP-M","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Medium \/ Cream","offer_id":49541770117367,"sku":"SWEATSHIRT-M-CR","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Large \/ Gray","offer_id":49156465033463,"sku":"SWEATSHIRT-SLEEP-L","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Large \/ Cream","offer_id":49541770150135,"sku":"SWEATSHIRT-L-CR","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Extra Large \/ Gray","offer_id":49156465066231,"sku":"SWEATSHIRT-SLEEP-XL","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Extra Large \/ Cream","offer_id":49541770182903,"sku":"SWEATSHIRT-XL-CR","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3823\/7231\/files\/Sweatshirt-2.jpg?v=1763561207"},{"product_id":"mouth-tape","title":"Mouth Tape","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your nights and energize your mornings with \u003c\/span\u003e\u003cspan\u003eLoftie Mouth Tape\u003c\/span\u003e\u003cspan\u003e. Designed to enhance your sleep and overall wellness, it encourages nasal breathing, helping you wake up refreshed, recharged, and ready to take on the day.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy optimizing your breathing patterns, Loftie Mouth Tape supports better oxygen intake, aids recovery, and enhances relaxation, making it a simple yet impactful addition to your nighttime routine.\u003c\/span\u003e\u003c\/p\u003e","brand":"byloftie","offers":[{"title":"Bordeaux","offer_id":50412073550071,"sku":"LOFTIE-MOUTHTAPE","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":50412073582839,"sku":"LOFTIE-MOUTHTAPE-BLACK","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Bordeaux INT","offer_id":50463059411191,"sku":"LOFTIE-MOUTHTAPE-INT","price":29.99,"currency_code":"USD","in_stock":false},{"title":"Black INT","offer_id":50463064228087,"sku":"LOFTIE-MOUTHTAPE-BLACK-INT","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3823\/7231\/files\/mouthtape_053c408f-bee4-4990-b95a-8e6acd35ad33.jpg?v=1763561220"},{"product_id":"loftiepm","title":"LoftiePM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA balanced combination of natural ingredients to help you get your best night’s sleep. Formulated with L-Theanine, magnesium, and chamomile, this gentle, non-habit-forming blend calms the mind, relaxes the body, and supports deep, restorative rest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eWake up feeling clear, refreshed, and ready for the day.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Loftie","offers":[{"title":"Default Title","offer_id":49958200279287,"sku":"LOFTIE-SUPPLEMENT","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3823\/7231\/files\/01_Hero.png?v=1788189919"},{"product_id":"woodland-wonder-bedtime-spray","title":"Woodland Wonder Bedtime Spray","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoodland Wonder is a restorative fragrance that transforms your bedroom into a quiet forest retreat, helping you let go of the day and drift peacefully to sleep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFragrance Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSandalwood\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003ePalo Santo\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eCedarwood\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eAmber\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eMusk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade in New York City in collaboration with Ourside, a Bronx-based fragrance studio known for their clean, poetic, small-batch scent making.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loftie","offers":[{"title":"Default Title","offer_id":50023517520119,"sku":"LOFTIE-LINEN-SPRAY","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3823\/7231\/files\/SPRAY.jpg?v=1756331891"}],"url":"https:\/\/loftie.com\/collections\/new-products.oembed","provider":"Loftie","version":"1.0","type":"link"}